But when a user or visitor clicks on the UTM link, Google Analytics uses these UTM parameters or tags to differentiate each URL from the rest of the URLs. How UTM Parameters Work?Ĭampaigns URLs contain UTM codes or parameters that works like any other clickable links. Now, you know that what are UTM tracking parameters, let’s learn about these tracking parameters and how they work in marketing campaigns.

With code or parameters, you can easily track and see how effective your marketing campaigns are and how the visitors or audience is interacting with your website through these marketing campaigns.īut if you add UTM tags or parameters in your URL, it will look like this Urchin Traffic Monitor ( UTM) Parameters or Tags are small pieces of code that you have to add at the end of your product or website URL for the tracking of different campaigns.

How you can track UTM Campaigns or links in Google Analytics.

How do you create UTM links/Parameters in Google Analytics.

In this article, we will discuss the UTM parameters and how you can use these parameters to improve your marketing strategies and boost your conversions.

UTM parameters will help you to track multiple campaigns that you are running and provide you data you will need for campaign optimization. This is where UTM parameters will help you to analyze your marketing campaigns. Would you like to know which marketing campaigns drive the most traffic on your Website? or you want to know how well your email newsletters are doing?

Google drive url parameters